You scanned the QR code on my CV. You're in the right place.
Alex Hunter
Senior Product Leader.
13+ years shipping product end to end across regulated fintech and payments, mobile, data, and platform. Right now that means leading the data side of a prospect onboarding programme at a regulated cross-border payments firm. I'm at my best when the problem is genuinely hard: heavily regulated domains, noisy organisations, unclear priorities. I bring calm, direction, and a bias for getting real work out of the door.
42%
Web-to-mobile conversion
iOS + Android, within 3 weeks of launch
£1.75
Funding secured
Predictive IoT modelling for Net Zero at National Grid
13+
Years in product leadership
ASDA, Sainsbury's, YBS, National Grid, Jugo, cross-border payments
What you get when you hire me
Strategy level. Delivery level. No theatre.
I'm equally at home presenting to an ExCo and sitting in a refinement session with engineers. I've done this long enough to know where things usually go wrong, and I find that useful almost immediately.
Delivery when things are messy
Unclear scope, competing priorities, teams under pressure: I've done it across 7 organisations and I know how to bring order without slowing everything down.
Alignment without the drama
I'm good at getting people pointed in the same direction. I do it by surfacing trade-offs clearly and giving stakeholders real choices, not watered-down compromises.
Outcomes over activity
I care about what actually changes for users or the business, not how busy the team looks. I'll push back on work that doesn't move anything meaningful.
Technical enough to be useful
I'm not an engineer, but I understand how software gets built. APIs, data models, platform constraints: I can have those conversations without needing them translated.
Career history
-
A regulated cross-border payments firm
Senior Product Manager, Data
Contract2026 to present
-
Reignites Ltd
Founder and Product Consultant
Independent2024 to present
-
Jugo Digital
Senior Product Owner, Web, Mobile and Platform
Full-time2023 to 2024
-
National Grid
Senior Product Owner, Data
Contract2022 to 2023
-
Sainsbury's
Senior Product Owner, Data
Contract2021 to 2022
-
Yorkshire Building Society
Product Manager, Mobile Apps
Full-time2020 to 2021
-
Pocketworks Mobile
Product Owner, Mobile, Web and Platform
Full-time2018 to 2020
-
ASDA / Walmart
Product Owner, Web and Platform
Full-time2013 to 2018
Certifications
- Certified Scrum Product Owner (CSPO)
- Certified ScrumMaster (CSM)
Industries
- Regulated Payments
- Financial Services
- Technology / Digital
- Video and Audio
- Energy and Utilities
- Travel and Tourism
- Retail / E-commerce
Available for senior product contracts. Outside IR35, remote or hybrid, via Reignites Ltd. If you're hiring and this page has given you a feel for how I work, I'd love to hear what you're building.
The way I think
How I work
I try to be honest about what we know and what we're guessing. I push for early evidence, not false confidence. And I care a lot about not wasting people's time.
Start with the decision
What actually has to be true for this to be worth doing? I want that question answered before anyone's writing code.
Prove it in small pieces
I'd rather get something real in front of users quickly and learn from it than spend months building on assumptions.
Look after the team
Clear scope, sensible rituals, decisions made at the right level. A calm team ships better work.
Leave it in good shape
Good cadence, clear metrics, a team that knows what they're doing. Not just something that worked while I was there.
First 90 days
What I would do when I start
Every role's different, but my first 90 days tend to follow a similar shape. Listen properly before forming opinions. Build trust before building roadmaps. Ship something small to prove I can work with the team, not just talk about it.
Weeks 1 and 2
Listen and learn- Meet key stakeholders: understand their goals, frustrations, and what success looks like to them.
- Sit in on customer calls, support tickets, and any existing user research to hear problems firsthand.
- Review the existing backlog, roadmap, and any previous discovery or strategy documents.
- Map the competitive landscape and note where the product is ahead, behind, or differentiated.
Days 15 to 45
Shape and ship- Ship the first quick wins: small, visible improvements that build credibility with the team and stakeholders.
- Run focused discovery to validate the most important assumptions before committing to a direction.
- Share a draft roadmap by week 4 and pressure-test it with engineering, design, and the business.
- Establish delivery rituals: planning, reviews, retrospectives, and a definition of done the team actually agrees with.
Days 46 to 90
Own it- Hold a first proper roadmap review with clear outcomes, priorities, and the reasoning behind both.
- Use early data from shipped work to validate or challenge the strategy, and adjust accordingly.
- Make sure the team knows what they're working towards and why, not just what's in the next sprint.
- Identify the real risks: the technical debt nobody's talked about, the stakeholder who isn't bought in, the assumption that hasn't been tested.
From colleagues and managers
What people say
These are from people I've worked alongside and reported to. I think they're a more honest reference than anything I'd write about myself.
Alex is an outstanding leader with a deep understanding of product development. He is friendly and approachable, makes time for people, and creates a collaborative, inclusive environment. He explains complex ideas so everyone can follow, and consistently goes the extra mile to keep the product and the team in a great place.
Carla Castillo
Senior Product Designer, Jugo Digital
Worked together · May 2024
Alex is a solid Senior Product Owner on a clear path to Head of Product. He creates environments for collaboration and autonomy while keeping attention on the end goal. He is methodical in problem-solving, adapts quickly, and communicates with clarity and empathy across commercial and engineering stakeholders.
Alaa Khorshid
Innovation and Technology (ex IBM Consulting), Jugo Digital
Managed Alex directly · May 2024
Alex was an excellent PO. He kept the team moving in the right direction and helped shield us from outside interruptions. I would happily work with him again.
Oliver Foggin
Principal iOS Engineer, Jugo Digital
Worked together · May 2024
Alex brings out the best in the team with patience and a well-thought-out approach. He values input, quickly understands technical constraints, and improved our delivery rhythm through strong Jira practice. He is approachable, supportive, and consistently raises the bar.
Arit Belegu
QA Engineer, hellocare.ai, Jugo Digital
Worked together · May 2024
Selected work
Case Studies
Three examples of the kind of work I do. I've tried to be specific about what actually happened, rather than making it all sound more impressive than it was.
A regulated cross-border payments firm
From 4 Vendors to an ExCo Yes in 10 Weeks
Senior Product Manager, Data · March 2026 to present
80/100
Vendor score vs the incumbent's 60
The challenge
Prospect onboarding at a regulated cross-border payments firm runs on manual effort it shouldn't need: mandatory KYC fields re-keyed by hand, vendor-generated identity and KYB data held as raw JSON and never structured for reuse, and an onboarding portal with no field-level specification. Sitting underneath it all was an unresolved vendor question, with an incumbent KYC/KYB platform that had never been formally tested against the market, in a domain where Compliance, Legal and KYC Ops all hold a stake in every decision.
The approach
I run product for the data side of the onboarding programme, working with a junior PM and an offshore squad of 8 engineers across San Francisco, Sydney and the UK. I ran a 10-week evaluation of 4 KYC/KYB platforms using a weighted scorecard, a 10+ item blocker analysis, and a 20-assumption decision log, so the recommendation would stand up to ExCo scrutiny on evidence rather than preference. In parallel I built the business case against manual re-keying, mapping 180+ data points across the firm's ECM system, and authored a position paper reframing vendor data as governed Customer 360 attributes, with the first mapping of 150+ fields across four internal systems. The work is aligned with the firm's enterprise data governance and data platform programmes, including a parallel workstream for PII classification, lineage and stewardship and a 25-item risk register.
The outcome
The vendor recommendation scored 80/100 against the incumbent's 60/100 and was accepted at ExCo. The re-keying business case identified 31 of 68 mandatory fields as auto-populatable upstream within the 4-hour SLA and secured 6 senior approvals across Compliance, KYC Ops and Customer Support. The onboarding portal now has its first field-level specification, covering a 12-step, 150+ field journey with conditional branching and step gates, and 10 evidence-based compliance use cases are grounded in real escalation data. The engagement is ongoing.
- KYC/KYB
- Vendor Evaluation
- Data Governance
- Regulated Payments
- Business Case
Jugo Digital
From Zero to Mobile: 42% Conversion in 3 Weeks
Senior Product Owner, Web, Mobile and Platform · March 2023 to August 2024
42%
Web-to-mobile conversion
The challenge
Jugo's platform was web-only at a time when users increasingly expected mobile-first experiences. The business needed native iOS and Android apps to remain competitive, but the path from decision to delivery was unclear. Engineering capacity was split across web and platform work, and cross-site squads in the UK and EMEA had inconsistent ways of working, making coordinated delivery a genuine risk.
The approach
I led the product strategy end-to-end, starting with a phased rollout model (closed beta, open beta, release candidate) rather than a big-bang launch. This gave us real user signal at each stage and de-risked delivery incrementally. I drove technical discovery with engineering to align on architecture early, introduced agile ways of working across the UK and EMEA squads, and mentored product owners across four locations to lift delivery cadence. I also scoped and delivered public and private APIs for client self-service data access, removing an onboarding bottleneck that had been slowing enterprise integration.
The outcome
Both iOS and Android apps shipped ahead of schedule. Within 3 weeks of release we reached a 42% web-to-mobile conversion rate. The API work materially improved onboarding and integration speed for clients, and a Stripe payment-integration proof of concept opened the path to subscription revenue. I also led a proof of concept and rollout of NVIDIA Picasso and Maxine, bringing AI-enhanced noise cancellation, face tracking and gaze correction into the product.
- Mobile
- API Strategy
- Agile Delivery
- B2B SaaS
- AI / ML
National Grid
Turning IoT Data into £1.75m of Funded Net Zero Impact
Senior Product Owner, Data · July 2022 to March 2023
£1.75m
Funding secured
The challenge
SF6 gas is one of the most potent greenhouse gases in existence, and it leaks from electrical infrastructure across the grid. National Grid had data from IoT sensors, imagery, and video across the network, but no coherent way to model leakage patterns or predict where intervention was needed most. Without a clear product direction, the data sat unused and the environmental risk remained unquantified.
The approach
I led a data discovery squad to make sense of the available signals: IoT sensor readings, visual inspection imagery, and video footage, modelling SF6 leakage patterns across the network. Rather than building a reporting tool, I pushed to build something predictive, a system that could identify where leakage was likely before it became a significant emission event. I structured the work to produce not just a technical prototype, but a business case with projected environmental and financial impact. I also coordinated a parallel workstream using Meta Quest hardware to give on-site engineers AR-assisted access to station infrastructure data.
The outcome
The data-driven insights and cross-functional collaboration secured £1.75m in funding for a Net Zero initiative. The predictive maintenance model directly supports National Grid's sustainability goals by enabling targeted intervention rather than reactive repair. The AR component delivered a tangible improvement to on-site safety and operational efficiency.
- Data Product
- IoT
- Net Zero
- Predictive Analytics
- AR